Professional Identity & Responsibility
Helping athletes understand what it means to think, communicate, make decisions, and carry themselves as professionals.
ProCreatED™
Going Pro Is One Thing.
Becoming a Professional Is Another.
ProCreatEd™ is Life Transition Coaching for Professional Athletes — helping them grow into the professionals they are meant to be, on and off the court or field.
Schedule a Discovery CallWhat Is ProCreatED?
Life Transition Coaching for Pro Athletes
Going pro changes everything — the money, the spotlight, the pressure, the relationships. Most athletes are trained to compete. Very few are prepared for everything else.
ProCreatEd™ partners with athletes and their families to provide personalized transition coaching — helping them navigate professional life with confidence, clarity, and purpose.
Founded by Dr. Z — NBA mom to Cam Reddish, certified life coach, and athlete transition specialist — ProCreatED brings real-life perspective from the family room to the professional arena.
- procreated custom Programming -
Here's How We Support Our Athletes...
Decision-Making Support
Providing a trusted space and support for athletes to evaluate opportunities, anticipate consequences, and make decisions that align with their goals and values.
Family and Relationship Management
Helping athletes and their families navigate changing roles, expectations, boundaries, communication, and the pressures that can accompany success.
Transition Life Coaching
Supporting athletes and their parents as they adjust to new environments, increased visibility, greater responsibility, demanding schedules, and the emotional realities of professional life.
Education and Resource Connections
Connecting athletes and families with vetted professionals, services, information, and support systems that can help them make informed decisions and avoid preventable mistakes.
Purpose, Legacy, and Life Planning
Encouraging athletes to think beyond today’s contract or season and make intentional choices about their purpose, influence, family, community impact, and long-term legacy.
For Athletes & Families
Support for the Athlete—and the People Who Support Them
Professional transitions affect the entire family. ProCreatEd educates, equips and empowers both athletes and their families to anticipate what is ahead, communicate effectively, establish healthy expectations, and navigate change together.
Each ProCreatEd Client Gets Their Own Customized Experience.
- Individual Transition Life Coaching
- Family Transition Coaching
- Rookie Onboarding and Development
- Parent and Family Education
- Workshops and Facilitated Conversations
- Customized Athlete-Development Programming
- Resource Coordination and Professional Referrals
- Consulting for Teams, Agencies, Firms, and Sports Organizations
Your Guide
Meet Dr. Z - Your “Spear Carrier”
Hello, Hello! I'm Dr. Z—The Ball Mom Doc—an NBA mom, retired school principal, transition life coach, and certified athlete-management professional.
She understands the athlete journey from the family room, the schoolhouse, and the professional sports environment. As a trusted “spear carrier,” Dr. Z helps protect, prepare, educate, and guide athletes and families as they navigate unfamiliar territory.
Her approach combines professional knowledge, real-life experience, faith, love, accountability, and practical education. She walks alongside athletes so they can grow into the professionals God has destined them to be—in title, role, and responsibility.
Partner With Us
Bring ProCreatEd to Your Organization
ProCreatEd Partners With:
- Professional athletes and their families
- Professional sports teams
- Sports agencies and agents
- Wealth- and business-management firms
- Athlete-development organizations
- NIL collectives and programs
- Colleges and universities
- Family offices and athlete service providers
Let’s build a customized development and transition-support experience for the athletes and families you serve.
Schedule a ProCreatEd Consultation